From its Florentine beginnings to its leading role in the global fashion industry today, Gucci is synonymous with over the top glamour and traditional Italian leather crafting. Gucci knew early success as a purveyor of fine goods and combined modern industrial technologies with time-honored techniques to create high fashion leather products such as bags and the signature embellished Gucci designer loafer. Today's collections range from belts to automobiles, making Gucci one of the most recognized and admired status symbols worldwide. 

The house of Gucci is known for their history involving family drama, murder and last but not least – fashion.

Founder Guccio Gucci passed the company on to his four sons after his passing in 1953. Today Alessandro Michele is the creative director of Gucci, carrying on the legacy of other creative directors such as Dawn Mello, Tom Ford, John Ray, Alessandra Facchinetti and Frida Giannini. Alessandro Michele has been with Gucci since 2002 as an accessories designer under Frida Giannini. As creative director, Michele has introduced a more sophisticated and androgynous Gucci. Alessandro Michele has also revived some of Gucci’s older styles and looks – the double-G logo and the Jackie bag. They call this the Renaissance of Gucci.

The opulent pieces used extravagant and unusual materials such as exotic animal skins or bamboo handles for purses, creating a draw for its original and innovative designer products that has endured throughout the twentieth century and well into the twenty-first. The designer has a history of fostering relationships with celebrities and highly visible figures, starting with movie stars in the 1950s and continuing the trend with a strong presence on social media and a loyal following among influencers today. Thanks to its efforts to stay relevant, the designer is popular with a younger demographic that has proved notoriously difficult for other established fashion houses to reach. Finding that perfect Gucci piece feels like an indulgence as lavish styling meets bold luxury, making Gucci the designer of choice for fashionistas with an eccentric streak. There is nothing subtle about a Gucci item, yet the brand's heritage and the inherent quality of its construction lends even the flashiest bag an air of class and style that complements any ensemble.