Prada counts itself among the Italian designer houses that gave Milan its reputation as an international fashion capital. Despite the fact that it was founded in 1913, the designer only really gained traction during the late twentieth century with its decision to feature collections of original totes, accessories, and ready to wear. Prada presented itself as the antithesis to the showy branding of traditional designer luxury goods, a choice that ironically led to its success as one of the largest names among fashion houses today. 

One of the first to embrace nylon as a material for bags, Prada used a focus on unique fabric and reliable construction rather than logos to attract clients to its intellectual designs. Conceptual creations by Prada added impetus to fashion movements of the 1990s, fuelling clients' desire for low-key yet high-fashion pieces. Since then, Prada has continued to draw praise as well as critique for its daring styles and innovative aesthetics, ensuring a consistent place in the spotlight for the designer and crediting its reputation as a global powerhouse in the fashion industry. For the enlightened style expert, a Prada piece represents the perfect marriage between practical function and haute couture clout. The luxury inherent in the materials used in designer creations by Prada is understated and subtle thanks to the simplicity and almost retro feel of its designs, a combination that works to the advantage of the wearer.